Below is an archived list of Signature Specialists related news including press releases, company hirings, website launches, and other related news topics.

Marketing Group Hires Danny Leavitt - Published 10/02/2006

Online Service Helps Homeowners Nail Down Top Local Contractors - Published 09/20/2006

Is it finally time for Cosmetic Dentistry? - Published 07/11/2006

Marketing Industry News

Along with our company news, we wanted to share other relevant marketing industry news from around the globe.


How Revenue Teams Are Shaping the Marketing...  Vertical Measures

Are you creating an efficient process with sales and marketing? Learn how to build a combined 'smarketing' team through frequent and strategic communication.

How Big Is the Multilevel Marketing Industry?  Motley Fool

Multilevel marketing (MLM) accounted for $35 billion in sales in 2017. It's easy to see why these companies appeal to people who are looking for a side hustle or ...

One year after GDPR, marketing industry shows remarkable recovery  Telemedia Online

Marketing databases have successfully recovered to 93% of their pre-GDPR levels, according to brand new research released today by Yieldify, the customer ...

How a Marketing Executive Went From Zero Experience in the Industry to Building Brands  Adweek

At Enter, an experiential agency founded by Zev Norotsky in 2014 and formerly in partnership with BMF, caffeine's a big part of the company's DNA—and not just ...

AD WATCH: A Wavemaker head of strategy's most/least favourite ads  Marketing Interactive

AD WATCH features marketing industry figures providing their opinions on what they think is some of the most inspiring and disappointing work they've seen.

Huawei, Google and the operating system Armageddon: what it means for marketing  The Drum

If you think that Huawei's conflict with the US government over Android OS licensing for mobile phones is a peripheral issue for marketing in Asia, you may have ...

WARC Prize for Asian Strategy: new judges announced | WARC  Warc

Executives from NTUC Income and a broad regional spread of agencies have joined the judging panel for the 2019 WARC Prize for Asian Strategy, a search for ...

School of Marketing readies debut event to engage young people nationwide  Marketing Week

The half-day event, which takes place at Saatchi & Saatchi's head office on 15 July, aims to inspire young people to find out more about a career in marketing.

How Browser Privacy Updates Are Affecting Influencer Attribution  eMarketer

Measuring influencer attribution is already an issue for marketers, and the recent privacy updates on browsers like Apple's Safari and Google Chrome aren't ...

Study: Advertising spend lost to fraud grows by 21%  Marketing Dive

Advertisers will lose $42 billion of ad spend around the world in 2019 due to fraud across online, mobile and in-app channels, according to a new study from ...

Business Alumna on Cutting Edge of Digital Marketing  CSUSM NewsCenter

She has built a successful career in the mobile marketing industry and founded Mobvious Media, a digital enterprise later acquired by one of Spain's largest ...

The State of Content Marketing 2019 (infographic)  Digital Information World

The results from 2019's State of *Content* Marketing survey is here and the findings reveal digital marketers are using 41 percent of their advertising budget on ...

Having agency: How a digital marketing student developed her skills  St. Olaf College News

Last spring, St. Olaf College student Gaju Aline '19 traveled to New York City to visit a high school friend from Rwanda who was speaking at the Matrix Award, ...

Salesforce launches Datorama Marketplace for creating apps with marketing intelligence  ClickZ

On Thursday, the CRM giant launched Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence ...

Stackla Expands Partnership with Simpleview to Help Global Destination Marketers Deliver Engaging Travel Experiences with User-Generated Content  MarTech Series

Stackla, the world's smartest visual *content* marketing platform, announces the multi-year extension and global expansion of its partnership with Simpleview, the ...

Wanted: Best of the best in Hotel Sales and Marketing for Virtus 2019  INQUIRER.net

Such is the demand of the Hotel Sales and Marketing Association's prestigious Virtus Awards, which, on its fifth year, has become the premier event for the ...

Ex-UM grad student accuses biz school tenured professor of sexual harassment in lawsuit  Miami Herald

Ana Kono, a former UM marketing Ph.D. student, says in a sexual harassment lawsuit that her adviser, professor Juliano Laran, threatened that “he would make ...

Advanced Content Marketing: How On-Page Insights Are Bringing Power Back to The Publishers  MarTech Series

There are signs that publishers' efforts to develop innovative, cookie-lite (or cookie-less) ad businesses are starting to drive some growth in *Content* Marketing.

New Study Shows How People Use Social Media to Grow and Promote Their Businesses  Social Media Today

Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in ...

The government kicks off 'year of marketing' with manifesto for change  Marketing Week

The government is kicking off its 'Year of Marketing' as part of a wider push to raise communications standards across all internal departments by 2020.

Fyre Festival Two Years On: What Has the Influencer Marketing Industry Learnt?  Talking Influence

Two years have passed since the fiasco of Fyre Festival, but what lessons has the industry has learnt since?

The Inside Story of the Burger King Campaign That Changed the Brand's Entire Outlook on Marketing  Adweek

In the past few years, Burger King built a reputation for itself. I believe our brand has mastered the art of using creativity to get people's attention and build brand ...

The Wellness Industry Needs to Be Reclaimed From Celebrities  Adweek

Marketers have a responsibility to provide consumers with facts.

An exclusive look at Binet and Field's new B2B marketing research  The Drum

The most effective practices in B2B marketing are mainly the same as in B2C because the two are actually not polar opposites, according to new findings from ...

Ovative Group on the Creation of Enterprise Marketing Return  PRNewswire

MINNEAPOLIS, May 17, 2019 /PRNewswire/ -- Ovative Group, a fast-growing digital media and measurement firm, announces the creation of Enterprise ...

Five Key Trends Driving Your Marketing Data Needs  Forbes

As customer expectations for personalized engagement evolve, CMOs need to understand how influential trends will affect the way they evaluate the ...

Percolate Unveils New Developer Platform and Partner Program for Content Marketing  MarTech Advisor

New platform allows Percolate's customers to integrate the unique business workflows of diverse and complex marketing teams across functions, regions and ...

The slavery of modern day marketing agencies  The Drum

"Working in a marketing agency feels like modern day slavery". This was the way one account manager recently described what her role felt like whilst talking ...

Traackr Introduces Influencer Marketing Performance Solutions to Simplify Data-Driven Insights  MarTech Advisor

Influencer Market Benchmark (IMB) offers the first comprehensive, market-level data for competitive analysis on influencer performance in fashion, beauty and ...

Marketing Achievement Awards finalists announced - Marketing Achievement Summit  Bizcommunity.com

The finalists for the inaugural Marketing Achievement Awards (MAA) have been revealed and the winners will be announced at a prestigious gala dinner on 27 ...

Here's What the Advertising and Media Industry Had to Say about BJP's Election Victory  AdAge India

The Bharatiya Janata Party is seen leading towards the victory over the main opposition - Indian National Congress by grabbing 295 seats in the Lower House.

A New Lawsuit Could Transform How the Influencer Industry Is Regulated  The Atlantic

The plaintiff's lawyer says that “the time is now for *content* creators, gamers and streamers to stop being taken advantage of through oppressive, unfair and ...

Social Advertising and Social Media Marketing Market 2019- Global Industry Analysis, By Key Players, Segmentation, Application, Demand And Forecast By 2025  Market Research Gazette

“Global Social Advertising and Social Media Marketing Market 2025” Report Provides Porters Five Forces Analysis Illustrates the Potency of Buyers & Suppliers ...

Why influencer marketing is about moments, not impressions  The Drum

Influencer marketing is a young industry, and as many other young industries, it is surrounded with people who are opinionated, rather than informed.

5 Ways Media Buyers Can Adapt to a More Digitized Broadcast Marketing World  Adweek

Once transmitted to an antenna on a stationary wood veneer box, TV delivery has certainly changed. While local broadcast TV *content* remains popular for ...

Disrupting social media marketing: In conversation with @'s Armand Poonawala  Times of India

Armand Poonawala is the founder and CEO of @, a social media marketing start-up that aims to revolutionize the way businesses interface with their social ...

NativeX Opens Brazil Office to Spearhead the Growth of Its Latam Business  MarTech Series

NativeX, the US-based performance-first mobile advertising company, announced the opening of a new office in Brazil as it looks to build on the growth of its ...

Should We Be Worried About AI? – AI and Marketing [Infographic]  Business 2 Community

Artificial Intelligence – simply known as AI, has been the talk of the town for quite a time now, yet a lot of marketers are still adamant about the idea that such ...

Customize Patient Financial Encounters for Revenue Cycle Success  HealthLeaders Media

Adopted from the marketing industry, customer segmentation allows health systems to further customize the patient financial experience and help them get paid.

Global Adaptive Robotics Market Rising Trend 2019 Major Players like iRobot, SoftBank Group, Rethink Robotics, Yaskawa Motoman  Technology Market

The latest research study titled Global Adaptive Robotics Market Research Report 2019-2025 by Market Research Place offers a detailed evaluation of the ...

Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform  PRNewswire

SAN FRANCISCO, May 17, 2019 /PRNewswire/ -- Metadata.io (https://www.metadata.io/), the AI-powered account-based advertising platform for predictable ...

Lee-Ann Johnstone on professionalizing the affiliate marketing industry  CalvinAyre.com

Lee-Ann Johnstone, founder of Affiliate Insider, joined us to talk about the need for affiliates to grow up a bit, and how they can do better through increased ...

American Express CMO Elizabeth Rutledge talks about importance of talent  Business Insider

AmEx CMO Elizabeth Rutledge also discusses how the company works with agencies, competes with other financial services companies, and personalize its ...

The Future Of Social Media Marketing in 2019 -  VENTS Magazine

Social media is changing every day. *Fresh* ideas are constantly being generated, various trends are taking shape, and the rules are continuously changing.

Location-based marketing: What works and what doesn’t in a campaign  Marketing Land

Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance and effectiveness.

Global Solution (Product) Marketing Director - iManage  Built In Chicago

iManage is hiring for a Global Solution (Product) Marketing Director in Chicago. Find more details about the job and how to apply at Built In Chicago.

Laura Dorner has been appointed Director of Sales and Marketing at Plantation on Crystal River  Hospitality Net

Plantation on Crystal River - a hidden gem on Florida's Nature Coast - has selected Laura Dorner as new director of sales and marketing of the 196-room resort.

Three of the Best Influencer Marketing Strategies Right Now  Talking Influence

With the influencer landscape changing so quickly and micro and nano influencers coming to the forefront, what are the best strategies?

SiriusDecisions Summit 2019 Takeaways: Enablement May Not be a Word, But It's Growing Nonetheless  MarTech Series

SiriusDecisions Summit is one of my favorite B2B sales and marketing industry events of the year. After a few days of meeting with customers and partners, ...

How to Use Google Ads for Account-Based Marketing  Business 2 Community

Over the last few years, account-based marketing (ABM) has become a big buzzword in the digital marketing industry. A lot of B2B and SaaS ...

Technology2 days ago Out With The Old, In With The Fold  Forbes Africa

Smartphones have been stuck in the same groove for years, until the recent unveiling of folding screens. Are these devices, starting at a nifty $2,000, and that ...

TapClicks Acquires StatX, Strengthens Its Omnichannel Marketing Platform  MarTech Advisor

Integrates Mobile Data Visualization and Collaboration Capabilities into Omnichannel Marketing Operations and Intelligence Platform. San Jose CA: TapClicks ...

Marketing Society of Kenya announces new board  Kenya Broadcasting Corporation

Marketing Society of Kenya has announced its newly elected Board of Directors for 2019 through 2021.

2019 CEOs of the Year: Florida man helps firms get a bigger client base through Hispanics (Video) - Orlando  Orlando Business Journal

The firm started in 2006 with two employees and just one client. Today, it has 10 clients and 10 employees in three offices. VIDEO.

Adweek's 2019 Grad Guide to Marketing, Media and More  Adweek

After years of toiling, the time has come: You've got your diploma, and you're ready to kick some ass in the workforce. But in 2019, that can feel like a more ...

Which advertising channels are best when all else is equal?  The Drum

LinkedIn's recently unveiled 'Reactions' will likely lead to countless marketers tracking how many 'likes,' 'celebrates,' 'loves,' 'insightfuls' and 'curiouses' their ...

Options Traders Expect Huge Moves in Marathon Petroleum (MPC) Stock  Yahoo Finance

Marathon Petroleum (MPC) needs investors to pay close attention to the stock based on moves in the options market lately.

Why you're wasting your influencer marketing budget  The Drum

Not a day goes by when we don't see one brand or another wasting their influencer marketing budget. Most have no idea that they're even doing it.

BruceClay.com Website Redesign Is Innovative and Demonstrates Technical Expertise in Search Marketing  Promotion World

SIMI VALLEY, Calif., May 27, 2019 /PRNewswire/ -- Search marketing agency and tools developer Bruce Clay Inc. has unveiled a new website design that.

Ethereum classic and blockchain interoperability | Cryptopolitan  Cryptopolitan

It has been revealed that Blockchain networks have to manage trade-off decisions right after their origin. There are a variety of consensus models that add.

Brexit Compromise Is Over-- Only MPs Can Save Adland Now 05/24/2019  MediaPost Communications

Adland's hopes on the Brexit debate have arguably taken a turn for the worse today with the announcement that Theresa May will resign on June 7th, after ...

Google's Digitize Academy@SMU programme trains SMU undergraduates in digital marketing & advertising technology  Perspectives@SMU

The digital media sector is one of the fastest growing industries in the world. Thanks to rising global ecommerce spending and shifting viewership from traditional ...

Dr. Mihaela Ulieru: Blockchain creating new incentives in marketing  CoinGeek

Determining the value of marketing has been difficult for a long time, but blockchain technology is starting to make a huge difference.

Measuring Success for Experiential Marketing Isn't Easy. How Agencies Are Tracking ROI  Adweek

4 ways marketers are tracking pop-up and activations.

Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Marketing Team  Demand Gen Report

Marketers' jobs have become remarkably complex in recent years. There are more technologies to choose from than ever before and millions of data point...

Global Shopping Baskets Market Growth 2019 – Wanzl, Cefla, SB Shopping Basket, Tote Cart  Market Industry Reports

The latest research study titled Global Shopping Baskets Market Research Report 2019-2025 by Market Research Place offers a detailed evaluation of the ...

What the financial sector can teach marketers about data ethics  Warc

The issues surrounding ethical data collection and usage long predate GDPR and the marketing industry can take some useful lessons from the financial sector, ...

ACCC head warns Facebook and Google over merger activities ahead of final Digital Platforms report  mUmBRELLA*

Chair of the Australian Competition and Consumer Commission, Rod Sims, has flagged closer global scrutiny of mergers and acquisitions by digital platforms.

Global Direct-To-Patient Digital Marketing Market 2019 Healthline, Everyday Health  Industry News Updates USA

The “Global Direct-To-Patient Digital Marketing Market 2018 Research Report” is an extensive Direct-To-Patient Digital Marketing Market research report ...

Keefe, Clarey Receive National Confectioners Association Awards  PerishableNews

WASHINGTON – Kevin Keefe, Director of Business Development at Shankman & Associates, and Shelly Clarey, Vice President of Sales & Marketing at Adams ...

Agency model critic Ewen Sturgeon returns to ad industry at Wunderman Thompson  CampaignLive

Ewen Sturgeon, the Publicis Sapient executive who left last year citing concerns about the agency/client model, has joined Wunderman Thompson in an ...

Is Digital Marketing a Good Career for You?  Coast Digital

Max Johnson one of our Digital Marketing Executives, explains why he chose digital marketing as a career, and why it may be a good choice for you too.

Global Light Electric Aircraft Market Rising Trend 2019 Major Players like Airbus, Alisport, Boeing, Electric Aircraft, Solar Impulse  Technology Market

The latest research study titled Global Light Electric Aircraft Market Research Report 2019-2025 by Market Research Place offers a detailed evaluation of the ...

2D Bar Code Marketing Industry Depth Research Report Market 2019| Industry Analysis by Size, Trends, Growth, Factors, Business Outlook, Competitive Strategies, Forecast till 2022  The Warren Daily

2D Bar Code Marketing Industry Depth Research Report Market Description: 2D Bar Code Marketing Industry Depth Research Report market 2019 research ...

Finalists for 2019 Marketing Achievement Awards announced  Media Update

The finalists for the Marketing Achievement Awards (MAA) have been revealed and the winners will be announced at a gala dinner on Thursday, 27 June at the ...

HotSports Wins AFCON Marketing Rights  The Nation Newspaper

HotSports Media Group, Nigeria's foremost marketing and production company, has won the rights to market the 32nd Africa Cup of Nations starting in Cairo on ...

Mobile Marketing Market Report – Market share, Analysis of Growth, Trends and Forecasts (2018 – 2023)  California Oracle

Latest Report Titled On:- Global Mobile Marketing Marketing Market – Growth, Trend and Forecasts (2018 – 2023). “Mobile Marketing Market” report looks into ...

Craig Rowley Named Groupon's Chief Marketing Officer  American Inno

Groupon named Craig Rowley its new chief marketing officer.

The Impact of Influencers on Hyper-Casual Gaming  Chief Marketer

The impact of influencer marketing on gaming is on the rise. Game companies spend roughly 30% of their revenue on marketing each year, creating a $41.37 ...

Cattlemen's Beef Board names Hanes as new CEO  Agri News

CENTENNIAL, Colo. — The Cattlemen's Beef Promotion and Research Board has named Gregory Hanes of Colorado as its new chief executive officer, effective ...

Top Three Marketing Hacks for YouTube and Instagram  PerformanceIN

Here are three marketing hacks you can use to make your next influencer campaign as influential as possible.

2019 Performance Marketing Awards Winners Announced  PerformanceIN

The 2019 Performance Marketing Awards went down a treat! Here are some of the highlights and winners of the fantastic event.

Bitcoin price analysis prediction 25 May 2019; past $8k, headed $10k? | Cryptopolitan  Cryptopolitan

Bitcoin has been showing some signs of price instability. It keeps falling back anywhere near the seven thousand dollars ($7000) range but occasionally hit.

Crackdown on Cookie Tracking and What it Really Means for the Affiliate Industry  PerformanceIN

With all the recent tracking updates and Google's latest privacy settings announcement, we take a deep dive into cookie tracking and what this truly means for ...

You’re about to miss SMX Advanced. Get your ticket now!  Marketing Land

Search marketing is more complex, difficult, and expensive than ever before. Advanced marketers like you know that what works today may not work tomorrow.

Ryan Bukevicz and His Success in Online Marketing Campaigns  GlobeNewswire

San Diego, California, May 06, 2019 (GLOBE NEWSWIRE) -- Every month Good Guy News highlights a person in the community who has shown an ...

The relevance of influencer marketing in the age of social media  Marketing Interactive

Word-of-mouth used to be very manual, but with the help of social media, it has become more streamlined.

Digital Marketing Market Global Development Trend and 2019-2025 Future Outlook  Market Talk News

ReportsnReports.com the exclusive leading provider of market research reports publishes research report on “Global Digital Marketing Market”. The Global ...

Global Proximity Marketing Industry Report: Overview with Product Scope, Opportunities Risk, Market Driving Force  Premier Herald

Proximity marketing is the localized wireless distribution of advertising *content* associated with a particular place. Transmissions can be received by individuals ...

Roast's MD on digital performance and ad consultancy  The Drum

Digital agency Roast is enjoying a winning streak since its launch in 2015, having won the Freesat business last month, taking it from a major network, and ...

Electric Cookers Market Expected to Witness a Significant Growth 2019: TOSHIBA, Tiger, HITACHI and Panasonic  Insurance Market Research

Electric Cookers Market research report 2019 is a comprehensive collection of research data that is relevant for new market entrants or established players.

B2B marketing is all about marketing to people  The Drum

Many marketers shy away from the B2B sector as it has a reputation for being somewhat mundane. And mundane subjects can make marketers' jobs more ...

AT & T become pioneer telco to welcome Bitcoin payments on network | Cryptopolitan  Cryptopolitan

Telecom giant, AT&T revealed that it has recently collaborated with BitPay- a crypto payment processor to enable its customers to employ crypto I order.

The Underrepresented State Of The Marketing Industry  Forbes

If you looked at 5 different CVs for the same job. The only difference would be their name. Each CV would contain the same skill sets, education and experience.

Bath Soaps Market Expected to Witness a Significant Growth 2019: Johnson & Johnson, Chicco, Colgate Palmolive and Unilever  Insurance Market Research

Bath Soaps Market research report 2019 is a comprehensive collection of research data that is relevant for new market entrants or established players.

Nanometrics (NANO) Stake Boosted by Hussman Strategic Advisors Inc; Altimeter Capital Management LP Upped Expedia Group (EXPE) Stake by $268.02 Million  The EN Herald

Hussman Strategic Advisors Inc increased its stake in Nanometrics Inc (NANO) by 100% based on its latest 2018Q4 regulatory filing with the SEC. Hussman ...

DealMaker Munich 2019 and the Future of Performance Marketing  PerformanceIN

Register your place for Rakuten Marketing DealMaker Munich on May 16, giving advertisers, publishers and agencies in Germany the opportunity to discover ...

Coating Resins Market Report to Share Key Aspects of the Industry with the details of Influence Factors 2019 – 2025  Insurance Market Research

A new market study, titled Global Coating Resins market 2019 is expected to demonstrate an enormous growth in the upcoming years. The analysts also have ...

MCN plans to reinvent its upfronts with 'Foxtel on Oxford' experiential marketing hub  mUmBRELLA*

MCN has unveiled plans for an experiential marketing hub on Sydney's Oxford Street which will change the way Foxtel tackles upfront season. In.

Budget Direct, Volt Bank, Metlife and more join the Mumbrella Finance Marketing Summit  mUmBRELLA*

Jonathan Kerr, CMO of Auto & General, will take delegates behind the scenes of Sarge, Captain Risky, 'Boojay Boojay' and more of Budget Direct's.